Technology companies: how to develop Inbound Marketing strategies

Inbound Marketing is a methodology that can be applied to companies of any category and sector. So the technology area can also benefit from its efficiency and cutting edge.

It does not matter if you are looking to increase traffic on your website, improve the conversion of your leads, or boost your sales. Inbound Marketing offers a field of action for each of the levels of your sales process and your target customers.

Technology companies must keep ahead of the latest trends in many respects, and marketing is one of them. So it is time to join the Inbound world and have excellent results in profitability and business development.

If you want to know a little more about this, here we tell you everything you need to know to implement Inbound strategies in your technology company. Join us!

Importance of Inbound Marketing for technology companies

When we talk about technology companies, it is clear that the cutting edge factor is of paramount importance. So it is something that must be present in all aspects of its operation and administration.

According to Hubspot, Inbound Marketing is a strategy that attracts customers with useful and relevant content, and it is trending today. Companies like CISCO, DELL, GoPro, Apple, and many more, prove its effectiveness.

The importance of the application of Inbound Marketing in technology companies ranges from its effectiveness in multiple areas of the company to its profitability.

According to Hubspot, ” Inbound Marketing is a more effective way to attract, engage, and please customers”, compared to traditional marketing strategies or Outbound Marketing. It is based on a philosophy of customer service and satisfaction that gives your company legitimacy and trust.

All this without counting the economic factor. Inbound Marketing you can achieve positive and sustainable results with better use of resources. This means managing investment only in stocks and strategies that are especially focused on your target audience.

And if all this is not enough, we can consider that the main importance of Inbound Marketing is the vanguard. A marketing model is supported by the management of technologies for the benefit of the company and the consumer. This is something that should go hand in hand with the public image of any technology company.

How to implement strategies of Inbound Marketing in technology companies?

To implement Inbound Marketing, it is necessary for technology companies to go through 4 phases: attraction, conversion, education, and closure. In each of them, specific strategies will be applied that respond to the needs of the clients.

In this way, you can guarantee that each lead gets the attention it requires promptly. This will help you consolidate the sale and loyalty. Here we show you how to do it:


Before starting with the implementation of the strategies, you must well define your buyer’s personas and an approximation of the content to be produced. This content must be related to the interests of your personal buyers, the buyer’s journey, and their main search patterns.

Once you have these points well identified, you can proceed to apply the appropriate strategies for the main recruitment phase.

  • Identify the social networks and channels in which your customers operate: For B2B companies, LinkedIn is usually a suitable channel to publish content from your website that is of interest to your audience.
  • Look for alliances and collaborators: The more presence you have on the web, the better. So it is a good idea to have an alliance with several websites of similar content where you can sponsor your products. They may even have content creation agreements where they support each other.
  • Invest in online advertising: If you need more reach or more visits to your website, online advertising is an excellent way to achieve it. Also, with it, you can more directly access the buyer person you are looking for.


This stage is very important since it is in which we will have to develop the role of counselor and companion for the lead. We must not encourage him to buy directly, we must let him have the last word in the decision.

A good way to lead it correctly through this process is with the following actions:

  • Creation of complementary content: If you have already captured the attention of your lead with content related to the theme of your software or product, now you must give them complementary information. If you only offer content on a single topic, the lead may lose confidence or interest. You can do it through ebooks or blogs that talk about business advice, news in the field, or any topic that captures the attention of the buyer persona.
  • CTA and Landing Pages: With these actions, you can direct your leads to the specific content that interests them. This is an excellent opportunity to obtain their contact information through forms or records, so don’t miss out.
  • Forms: If you are going to have your leads fill out entry or registration forms, you must first define well what information you are going to request. Think about the most relevant information for your marketing and marketing strategies. Don’t forget to give him a thank you message for his membership.
  • A follow-up email: Now that you have the data of your lead, you can send him an email with additional information on the subject for which he registered. Add downloadable material that makes them feel well cared for and wants more.


In the education phase, we want to give the last push necessary for the lead to decide for our company and complete the purchase. To do this, we must continue to send information.

  • Lead Nurturing: Here we will use the sending of information of interest and relevant product data to lead the lead to the end of the purchasing process. Trying to solve all your doubts and give an image of trust and security.
  • Lead Scoring: To know which of our leads will provide us with the best benefits or which are more likely to make sales, we must classify them. A good way to do this is by giving them a value or score that indicates the level of importance it represents for the strategy.

Here we can use various scales or measurement formats to be able to categorize and segment leads. This way we can ensure that we maintain our efforts only in the sectors that will give us the best results.

Closure and loyalty

Many companies often make the mistake of considering that once the sale is finalized we should no longer think about our customers. On the contrary, here we must initiate a series of actions to retain them and turn them in to recurring customers.

Building customer loyalty is easier and more profitable than getting a new one. This is where the importance of loyalty lies.

  • Up-sellings: If a customer has already bought one of our products, we can offer them a complementary or related product. This not only increases our chances of selling, but it also makes the customer feel that we are keeping an eye on their satisfaction.
  • Loyalty: Loyalty strategies are those that reward the trajectory or loyalty of the client with discounts or special subscriptions. This reinforces the client’s sense of permanence and enhances their retention with the brand.

What benefits does Inbound Marketing offer to technology companies?

When we talk about the implementation of Inbound Marketing in a company, the benefits are numerous and cover many aspects. And if we also add the factor of technology companies, the points in favor take on a greater force.

Some of the main benefits that we can obtain at this point are:

  • For technology companies, it is essential to have a good presence on the web. With the implementation of Inbound Marketing, a good flow of organic visits to the pages is achieved, so it will be of great help for the scope and sales of the company.
  • The Inbound Marketing work methodology focuses on attracting and retaining leads, so the number of new customers also multiplies.
  • You get a greater number of qualified leads, so the conversion rate will be higher and you will be investing resources in potential customers.
  • Inbound Marketing is effective in companies of any sector or field. Especially in B2B companies, you get a higher conversion of customers, so your profits will also increase.

Inbound Marketing success stories in technology companies

When we are going to implement new strategies in our marketing plan, it is always good to have references from those who have already traveled the same path. In the field of Inbound Marketing for technology companies, there are many examples and success stories that we can consider.

So that you have a broader vision of how Inbound and technology are mixed, here are some cases that will serve as inspiration.


This web domain registration and hosting company implemented marketing strategies to increase its reach and customers. They focused on creating specialized content for each of the stages of Inbound Marketing and thus addressed the needs and doubts of potential customers.

They made videos on the basics of hosting and then showed how GoDaddy helped you get your domain. Thus they attacked the stages of discovery and consideration at the same time.

This is a company that has been very active with the creation and dissemination of content on its blog and through videos. With these measures they obtained an increase of more than 20% in sales for the year 2017, becoming the largest domain registration company in the world.


This world-renowned technology company also used Inbound Marketing to reinforce customer satisfaction.

They did a major overhaul on their website to make it more compatible with mobile devices. In addition to generating campaigns where customers were encouraged to comment on the characteristics of the products.

He also used email marketing to feed information to leads and drive sales. All of this generated positive results that kept them ahead of new marketing trends.


The North American technology company CISCO was so satisfied with the results of the Inbound Marketing implementation that it became one of its ambassadors. He currently publishes content about Inbound on his blog.

This is accompanied by relevant informative content for your customers and CTA’s on your website that invites interaction and subscription from your customers.

These actions generated very good results for their internal processes, which is why they have now decided to share the benefits of Inbound with the world.

In conclusion, Inbound Marketing offers effective alternatives and strategies for all types of companies, and technological ones are no exception.

Every day the market becomes more competitive, and we must stay at the forefront not only of technology but also of marketing.

We must strive to offer our customers the best experiences and maximum satisfaction. Only in this way can we ensure that they remain loyal to the brand and are our repeat customers.

And if this is not enough, we must also take into consideration that Inbound Marketing is an excellent way to standardize and level our sales and promotion processes. This not only allows us to increase profits, but it also makes us more efficient and profitable companies.

So, if your technology company is not yet in the world of Inbound Marketing, today is a good day to start. Luck!

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Ahmed Ismail

I'm a Civil Engineer. I like reading everything related to Business so I decided to launch the "Fast Grow Company" website to help Entrepreneurs in their business journey. Keep updated and follow us.

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