What is Google My Business and how does it work?

Did you know that Google performs 3.8 million searches every minute? Millions of people look for restaurants, shops, coffee shops … in short, businesses, companies.

Having a listing on Google My Business with the details of your business can make your company stand out and turn those searchers into customers. Interesting, right? Then read on because I want to tell you what is Google My Business and how it can help you improve your business.

What is Google My Business?

What is Google My Business? Google My Business is a free tool created by Google to help companies manage their internet presence. It allows you to link a business with the environment, that is, through a single panel it allows a more efficient and simple management so that you can add information related to your business, such as, for example, a brief review of “who we are”, information on contact, where your company is located, opening and closing hours, etc.

Basically, the goal of Google My Business is to offer greater visibility to your business and that your customers can find you more easily, so from a single management interface, Google My Business brings together several tools (Google Places, Google Maps).

Google My Business: utilities and advantages

Today, Google, also positions, based on the location of the user and nearby businesses related to the search he does. Google My Business is a way to help appear in the top positions.

But being able to appear in searches based on location is not the only interesting feature of Google My Business. As a business owner, you can keep track of the reviews that users leave on Google, learn about the ratings with the platform’s star system and carry out a multitude of tasks related to the physical presence of your establishment on the internet. As a tool to make visible a real environment and facilitate the approach to users is, without a doubt, something absolutely necessary.

Thus, we could summarize the utilities of Google My Business saying that it is capable of:

  • Show reviews and ratings made by your customers, as well as the ability to respond to those ratings.
  • Receive information from your customers: user contact with your business is facilitated.
  • Give information to your customers: help communication between the user and the business.
  • Keep track and statistics of your business: you can see clicks, visits, search locations … Data that will help you redirect your marketing actions.
  • Make virtual tourist tours of your business.

What are the main advantages?

Manage your information

With Google My Business you can manage the data that Google users see when they are looking for your company or the products and services you offer.

It also includes photos that show what you do in your file. Companies that add photos to the cards receive “42% more requests for directions to Google Maps and 35% more clicks on their websites than those that do not.”

Interact with customers

Read and respond to customer reviews. According to a survey conducted by BrightLocal, 91% of respondents are guided by the reviews they find on the internet as much as if the recommendation was from a known person.

This very high percentage reveals that, without any doubt, taking care of the reviews and adding them to the marketing strategy as an improvement tool is key to optimizing results.

Expand your presence

You can check statistics on how customers have searched your company and where they come from. In this way, you will be able to improve SEO positioning and, through Google My Business, you can appear in searches that are made through Google from any device (computer, tablet or smartphone).

How can I sign up for Google My Business?

To sign up for Google My Business, you must follow these steps:

  • Have a Google account
  • Login and access this link
  • Fill in all fields
  • Click on “continue”
  • Fill in the rest of the information requested by Google
  • Verify account

10 Tips to optimize your business listing

  • Create a good profile, complete and with details.
  • Make a description tailored to your business (use keywords).
  • Add a virtual tour if you have a physical business.
  • Expose all possible data (company name, address, telephone, email, schedule …).
  • Answer and interact through reviews.
  • Keep the information updated.
  • Add images and tags.
  • Add your website
  • Add your location
  • Informs about the news in the “publications” option.

In short, Google My business is a platform that has become essential and ideal for those who want their business to be visible on the network, with a good number of features and tools.

In this way, Google My Business makes it easy for you to update your business information in Google Search or Google Maps, and unify both platforms into one.

If you want your online business to start up once and for all, do not hesitate to take advantage of this tool that Google puts in your hands. Already have a Google My Business account? Tell me in the comments section how it has helped your business!

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Ahmed Ismail

I'm a Civil Engineer. I like reading everything related to Business so I decided to launch the "Fast Grow Company" website to help Entrepreneurs in their business journey. Keep updated and follow us.

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